New Little Ripples Resource Released
CICA is excited to announce that the Jobs of the Future card game and its accompanying resources are now available on the Your Career website.
You can explore them at Your Career – Little Ripples.
This project commenced in October last year and marks a significant addition to Little Ripple’s product lineup.
Furthermore, extensive user testing was a fundamental part of the development process for the Jobs of the Future card game. Our team conducted thorough focus group sessions involving parents and primary school students to gather valuable insights and ensure the game meets our users’ diverse needs and preferences.
This collaborative effort allowed us to refine and tailor every aspect of the game, from functionality to design, ensuring it delivers an exceptional experience for parents and primary school students.
To kickstart our promotional efforts, we have partnered with the Mamamia platform.
Partnering with the Mamamia platform offers us valuable opportunities to engage with the key influencers, the mums of primary school-aged children.
Here are some key benefits:
- Target Audience: Mamamia primarily caters to women, offering access to a large and diverse demographic of female readers and listeners. This demographic is highly engaged in topics ranging from lifestyle and parenting to news and entertainment.
- Engagement and Influence: Mamamia has built a strong reputation for fostering community engagement and influencing conversations on important issues. Partnering with Mamamia enhances our brand visibility and credibility within their community.
- Brand Alignment: This allows us to align the Little Ripples brand with values of empowerment, diversity, and inclusivity; Mamamia provides a platform that resonates with these principles.
- Cross-Platform Reach: Mamamia operates across multiple platforms, including its website, social media channels, and podcast networks. This allows us to reach audiences through various touchpoints and channels.
Over the next three months, advertisements and 15-second video rolls will be featured across their platforms. An article highlighting our initiative will also be published on their website, accessible through Mamamia Conversations for Your Child’s Future.
