August 1, 2020

CICA joins the CRC Longevity initiative as an Industry Partner

CICA is proud to announce that it is an industry partner in the CRC Longevity.

The Australia-wide, collaborative CRC Longevity brings together industry, government and researchers to deliver deep insights that drive innovation in new services, products and policies for older Australians. It will be guided by the needs and wants of individuals and communities, providing industry and government with hard evidence to support investment, and lead to approximately $33 billion in annual economic opportunity by 2030, increasing GDP, exports and growth in high value employment for Australians, and positioning Australia as a leader in the global longevity economy.

Traditional assumptions about the 65th birthday are a roadblock to Australia’s future economic growth and sustainability. The complete lack of appropriate services and products illustrates that industry and government didn’t see the longevity bonus coming and is ready for disruption. CRC Longevity will disrupt and deliver employment, productivity, and products and services – and will position Australia as a global leader. CRC Longevity will disrupt the birthday that changes everything.

The CRC Longevity will deliver economic and business growth by focusing on three key areas: employment and job creation; productivity; and new products and services.

The immediate beneficiaries of the CRC Longevity are the end-users of the CRC Longevity research – the industry, government and NGO partners who will turn the research outputs into economic and social opportunities to benefit the Australian economy and community.

Ultimately the net benefit to older Australians of the future will also be significant as the interconnected effects cascade through improved products, services and policies to meet their lifestyle, economic and wellbeing needs.

The CRC Longevity will drive economic growth across the Australian economy, specifically in organisations that require market intelligence, competitive business data and live testing environments. The CRC Longevity outputs will drive the development of new, high-quality and tailored products, services and policies that account for the social and economic impact that longevity will likely have on their customers and businesses.

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